The brand
Inspired by the enchanting setting of Lake Como, our timepieces combine Swiss precision, refinement, and exclusivity. Each watch reflects traditional craftsmanship, offering timeless elegance.
The story of the brand
How it all started
BREVA GENEVE was born in 2010 on the shores of Lake Como, driven by a bold vision from a young entrepreneur passionate about horology and innovation. Inspired by the region’s mythical wind, the Breva, and the desire to create a timepiece that blends Italian elegance with Swiss precision, the brand was founded with a clear purpose.
The first BREVA watches were unique pieces equipped with exceptional complications, such as barometers, altimeters, and anemometers, designed for modern explorers seeking to measure time and the elements with the same rigor. These measuring instruments were not only technical tools but also works of art, each embodying Swiss craftsmanship and the spirit of adventure.
The brand relaunch
A new chapter begins
In 2025, BREVA GENEVE makes its grand return, reaffirming its legacy of innovation while reinventing itself with the BREVA Classic collection. Rooted in the unique universe of Lake Como, this relaunch highlights exclusivity and sophistication.
Each timepiece, like the « Segreto di Lario » model, represents the perfect blend of unprecedented complications and refined design. Swiss horological expertise is enhanced with precious finishing touches, and the complications are reinterpreted to evoke the historical measuring instruments used by explorers and adventurers.
The new collection, in limited edition, invites you to discover a universe where time is measured not only in hours and minutes but through the sensory experience of a timeless and legendary place.
Behind the brand
Julien Haenny, Owner and CEO
A watchmaking professional for over 20 years, Julien Haenny draws on solid international experience and extensive knowledge of the industry.
Previously CEO of Anonimo and Vulcain, Julien Haenny is a hands-on leader who is at the heart of operations, prioritizing experience and collaboration. With a career spanning MGI Luxury Group, Jaeger-LeCoultre, and TechnoMarine, his expertise encompasses marketing, communications, distribution, products, finance, and overall business management, making versatility and innovation his defining traits.
After two years as Head of Marketing and Communications for the independent brand HYT, Julien naturally took the step to relaunch BREVA GENEVE, now as an entrepreneur, leveraging his comprehensive industry expertise.
An experienced team
The master watchmaker
Jean-François Mojon
The "Segreto di Lario" features an exclusive manual-winding movement developed for BREVA GENEVE by master watchmaker Jean-François Mojon and his company, Chronode. With 29 jewels and two barrels, the movement ensures a remarkable 7-day power reserve, combining traditional craftsmanship with modern innovations.
Each movement is meticulously finished, with sandblasted backs, circular satin finishing, polished chamfers, and Geneva stripes, showcasing the expertise of Mojon and Chronode in blending tradition and modernity. Jean-François Mojon founded Chronode in 2005, specializing in high-end mechanical movements for prestigious brands. Over the years, his designs have won over 10 GPHG awards, including a personal "Best Watchmaker Designer" award in 2010. His work is a testament to his unique ability to balance tradition with cutting-edge innovation.
The designer - EDGE Design
Fabrice Gonet
The EDGE Design studio founded in 2016 by Fabrice Gonet and Olivier Leu is recognized as one of the best players in the watchmaking sector, benefiting from more than 25 years' experience working with luxury brands. Their expertise and know-how enable them to propose design concepts that are both accomplished and avant-garde, while taking industrial constraints into account.
As a complete studio, they take charge of the entire watch product environment, including cases and packaging. They also pay particular attention to the technological and aesthetic aspects of these elements, in order to create a coherent, high-quality overall experience.
The case crafters - AB Concept
Aurélien Bouchet
Aurélien Bouchet, the visionary founder of AB Concept, brings unparalleled expertise in the art of case design. Specializing in the creation of exceptional timepiece cases, AB Concept is renowned for its meticulous attention to detail and its commitment to using the highest quality materials. Each case is a masterpiece of precision, crafted with advanced techniques that ensure both robustness and sophistication.
AB Concept's use of rose gold and other precious metals, combined with artisanal craftsmanship, ensures that every piece not only captivates with its immediate desirability but also withstands the test of time. The collaboration between BREVA GENEVE and AB Concept represents a perfect fusion of innovation and tradition, with every case reflecting a commitment to enduring beauty and excellence.
The dial artisans
Cadranor
Cadranor is renowned for its exceptional expertise in dial manufacturing, distinguished by a commitment to creating flawlessly finished surfaces, delicate textures, and finishes that capture light in a spectacular way. Each dial is the result of meticulous craftsmanship, designed to provide optimal readability while incorporating refined aesthetic elements. Cadranor’s dedication to precision and beauty ensures that every dial not only enhances the functionality of the timepiece but also elevates its visual appeal, making it a true work of art.
The master watchmaker
Jean-François Mojon
The "Segreto di Lario" features an exclusive manual-winding movement developed for BREVA GENEVE by master watchmaker Jean-François Mojon and his company, Chronode. With 29 jewels and two barrels, the movement ensures a remarkable 7-day power reserve, combining traditional craftsmanship with modern innovations.
Each movement is meticulously finished, with sandblasted backs, circular satin finishing, polished chamfers, and Geneva stripes, showcasing the expertise of Mojon and Chronode in blending tradition and modernity. Jean-François Mojon founded Chronode in 2005, specializing in high-end mechanical movements for prestigious brands. Over the years, his designs have won over 10 GPHG awards, including a personal "Best Watchmaker Designer" award in 2010. His work is a testament to his unique ability to balance tradition with cutting-edge innovation.
The designer - EDGE Design
Fabrice Gonet
The EDGE Design studio founded in 2016 by Fabrice Gonet and Olivier Leu is recognized as one of the best players in the watchmaking sector, benefiting from more than 25 years' experience working with luxury brands. Their expertise and know-how enable them to propose design concepts that are both accomplished and avant-garde, while taking industrial constraints into account.
As a complete studio, they take charge of the entire watch product environment, including cases and packaging. They also pay particular attention to the technological and aesthetic aspects of these elements, in order to create a coherent, high-quality overall experience.
The case crafters - AB Concept
Aurélien Bouchet
Aurélien Bouchet, the visionary founder of AB Concept, brings unparalleled expertise in the art of case design. Specializing in the creation of exceptional timepiece cases, AB Concept is renowned for its meticulous attention to detail and its commitment to using the highest quality materials. Each case is a masterpiece of precision, crafted with advanced techniques that ensure both robustness and sophistication.
AB Concept's use of rose gold and other precious metals, combined with artisanal craftsmanship, ensures that every piece not only captivates with its immediate desirability but also withstands the test of time. The collaboration between BREVA GENEVE and AB Concept represents a perfect fusion of innovation and tradition, with every case reflecting a commitment to enduring beauty and excellence.
The dial artisans
Cadranor
Cadranor is renowned for its exceptional expertise in dial manufacturing, distinguished by a commitment to creating flawlessly finished surfaces, delicate textures, and finishes that capture light in a spectacular way. Each dial is the result of meticulous craftsmanship, designed to provide optimal readability while incorporating refined aesthetic elements. Cadranor’s dedication to precision and beauty ensures that every dial not only enhances the functionality of the timepiece but also elevates its visual appeal, making it a true work of art.
The strap artisans
Cinturini
The leather straps, crafted by Cinturini di Arignano in the countryside near Turin, Italy, are the result of exceptional craftsmanship. Each piece is meticulously hand-finished, made from the finest quality leathers and combined with traditional stitching techniques. These straps guarantee comfort, ergonomics, and durability, offering not only a luxurious feel but also long-lasting wearability. Cinturini di Arignano’s dedication to quality ensures that every strap enhances the overall elegance and functionality of the timepiece.
The hands sculptors
GMG Composants
The hands, crafted by GMG Composants, reflect exceptional know-how and precision. The meticulous design ensures a perfect balance between aesthetics and functionality. Each hand is finely worked, adding a sense of fluidity and lightness to the overall watch design. Their elegance enhances the timepiece’s visual appeal while maintaining optimal readability, embodying the perfect harmony of art and engineering.