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A creation inspired by the Italian elegance of Lake Como and the timekeeping instruments of the great explorers of yesterday.

Concept

A secret revealed through time

The "Segreto di Lario" transforms the traditional power reserve into a refined instrument, inspired by the precision tools of past explorers. Its unique display offers an unprecedented way to experience the passage of time, with the final 24 hours symbolizing a hidden secret—an invitation to embrace life’s fleeting moments with elegance.

The distinctive crossed hands ensure optimal readability, with one tracking the six-day power reserve and the other taking over for the last 24 hours, providing a precise indication of the remaining energy. This intuitive dual retrograde scale enhances the watch’s functionality while maintaining a refined aesthetic, seamlessly blending technical mastery with timeless sophistication.

Precision and Innovation

Crafted to the highest standards of haute horlogerie, the "Segreto di Lario" showcases exceptional finishes that highlight the artistry behind each component.

Case

An elegant, refined, and comfortable case design

The "Segreto di Lario" features a case crafted from 18k rose gold 5N+, measuring 41 mm in diameter and 11.10 mm in height. Its cushion shape provides perfect ergonomics, offering an exceptionally balanced and comfortable wear. The anti-reflective crystals on both sides enhance the readability of its original display functions.

The level of finishing is remarkable, with circular satin brushing, polished bevels, and a sandblasted case back. The movement is visible through the case back, showcasing the quality of the craftsmanship. Water-resistant to 50 meters, the case is secured with an 18K 5N+ rose gold pin buckle for a high-end finishing touch.

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Dial

Exquisite dial design with innovative functionality

The "Segreto di Lario" features a retrograde small seconds display, enhancing its distinctive character. Delicately polished and finely curved hands create a graceful motion, ensuring both elegance and precision. The signature crossed-hands system, unique to BREVA, optimizes readability while maintaining perfect visual harmony.

The meticulously crafted dial showcases a vertically satin-finished upper section, seamlessly transitioning into a lower part adorned with vertical Geneva stripes and polished chamfers, all rhodium-treated for added refinement. These exceptional finishes bring depth and brilliance, echoing the ever-changing reflections of Lake Como.

Technical specifications

Functions

  • Hours, minutes
  • Retrograde seconds
  • 7-day power-reserve indicator with special double, non-linear display (6 days + last 24 hours)

Case, dial and strap

  • Case Material: 18k rose gold 5N+
  • Dimensions: 41 mm x 11.10 mm
  • Cushion-shaped case
  • Crystals: double-sided anti-reflective treatment
  • Dial: Central satin-finished (12h-6h). Lower dial: vertical Côtes de Genève, diamond-polished chamfers,  rhodium-plated
  • Haute horlogerie finishing level
  • Unique function display
  • Visible movement from the back
  • Slim and elegant hands
  • Water resistance: 50m
  • Strap with titanium insert: handmade blue alligator leather, available in 3 sizes: Standard 115x75 mm; Small 105x75 mm (on request); XL 125x75 mm (on request)
  • Pin buckle with engraved logo in 18K 5N+ rose gold

Movement

  • Manual wound mechanical movement, 7-day power reserve, exclusively developed for BREVA GENEVE by Jean-François Mojon/Chronode, based on the C101 movement.
  • Diameter: 31.10 mm
  • Movement Height: 3.98 mm
  • Frequency: 3 Hz
  • 29 jewels
  • 2 barrels
  • Power reserve: 7 days
  • High-end finishings

Movement decoration

  • Côtes de Genève 
  • Rhodium-plated bridges 
  • Hand-beveled bridges 
  • Sandblasted engravings 
  • Polished bevel ratchet 
  • Snail-finished ratchet top surface 
  • Microblasting 
  • Straight graining

Dial decoration

  • Hand-finished vertical satin-brushed central dial (12h-6h) with an angled perimeter 
  • Lower dial with rhodium-plated vertical Côtes de Genève 
  • Polished bevels 
  • Blued, polished, and gently curved hands 
  • Polished pinions 
  • Rhodium-plated retrograde applique, polished beveled edges, circular satin finish 
  • Applied logo with a brushed finish (12h-6h) and polished surface

Case finishing

  • Circular satin-brushed crown with polished logo, microblasted case back 
  • Polished crown guard decoration 
  • Polished notching on case back 
  • Circular satin-brushed case back 
  • High-precision laser engraving 
  • All bevels polished 
  • Polished screw heads with sandblasted slots 
  • Microblasted case band 
  • Polished lugs 
  • Polished outer bezel 
  • Circular satin-brushed inner flange

An experienced team

Owner & CEO
Julien Haenny

A watchmaking professional for over 20 years, Julien Haenny draws on solid international experience and extensive knowledge of the industry.

Previously CEO of Anonimo and Vulcain, Julien Haenny is a hands-on leader who is at the heart of operations, prioritizing experience and collaboration. With a career spanning MGI Luxury Group, Jaeger-LeCoultre, and TechnoMarine, his expertise encompasses marketing, communications, distribution, products, finance, and overall business management, making versatility and innovation his defining traits.

After two years as Head of Marketing and Communications for the independent brand HYT, Julien naturally took the step to relaunch BREVA GENEVE, now as an entrepreneur, leveraging his comprehensive industry expertise.

The master watchmaker
Jean-François Mojon

The "Segreto di Lario" features an exclusive manual-winding movement developed for BREVA GENEVE by master watchmaker Jean-François Mojon and his company, Chronode. With 29 jewels and two barrels, the movement ensures a remarkable 7-day power reserve, combining traditional craftsmanship with modern innovations.

Each movement is meticulously finished, with sandblasted backs, circular satin finishing, polished chamfers, and Geneva stripes, showcasing the expertise of Mojon and Chronode in blending tradition and modernity. Jean-François Mojon founded Chronode in 2005, specializing in high-end mechanical movements for prestigious brands. Over the years, his designs have won over 10 GPHG awards, including a personal "Best Watchmaker Designer" award in 2010. His work is a testament to his unique ability to balance tradition with cutting-edge innovation.

The designer - EDGE Design
Fabrice Gonet

The EDGE Design studio founded in 2016 by Fabrice Gonet and Olivier Leu is recognized as one of the best players in the watchmaking sector, benefiting from more than 25 years' experience working with luxury brands. Their expertise and know-how enable them to propose design concepts that are both accomplished and avant-garde, while taking industrial constraints into account.

As a complete studio, they take charge of the entire watch product environment, including cases and packaging. They also pay particular attention to the technological and aesthetic aspects of these elements, in order to create a coherent, high-quality overall experience.

The case crafters - AB Concept
Aurélien Bouchet

Aurélien Bouchet, the visionary founder of AB Concept, brings unparalleled expertise in the art of case design. Specializing in the creation of exceptional timepiece cases, AB Concept is renowned for its meticulous attention to detail and its commitment to using the highest quality materials. Each case is a masterpiece of precision, crafted with advanced techniques that ensure both robustness and sophistication.

AB Concept's use of rose gold and other precious metals, combined with artisanal craftsmanship, ensures that every piece not only captivates with its immediate desirability but also withstands the test of time. The collaboration between BREVA GENEVE and AB Concept represents a perfect fusion of innovation and tradition, with every case reflecting a commitment to enduring beauty and excellence.

Owner & CEO
Julien Haenny

A watchmaking professional for over 20 years, Julien Haenny draws on solid international experience and extensive knowledge of the industry.

Previously CEO of Anonimo and Vulcain, Julien Haenny is a hands-on leader who is at the heart of operations, prioritizing experience and collaboration. With a career spanning MGI Luxury Group, Jaeger-LeCoultre, and TechnoMarine, his expertise encompasses marketing, communications, distribution, products, finance, and overall business management, making versatility and innovation his defining traits.

After two years as Head of Marketing and Communications for the independent brand HYT, Julien naturally took the step to relaunch BREVA GENEVE, now as an entrepreneur, leveraging his comprehensive industry expertise.

The master watchmaker
Jean-François Mojon

The "Segreto di Lario" features an exclusive manual-winding movement developed for BREVA GENEVE by master watchmaker Jean-François Mojon and his company, Chronode. With 29 jewels and two barrels, the movement ensures a remarkable 7-day power reserve, combining traditional craftsmanship with modern innovations.

Each movement is meticulously finished, with sandblasted backs, circular satin finishing, polished chamfers, and Geneva stripes, showcasing the expertise of Mojon and Chronode in blending tradition and modernity. Jean-François Mojon founded Chronode in 2005, specializing in high-end mechanical movements for prestigious brands. Over the years, his designs have won over 10 GPHG awards, including a personal "Best Watchmaker Designer" award in 2010. His work is a testament to his unique ability to balance tradition with cutting-edge innovation.

The designer - EDGE Design
Fabrice Gonet

The EDGE Design studio founded in 2016 by Fabrice Gonet and Olivier Leu is recognized as one of the best players in the watchmaking sector, benefiting from more than 25 years' experience working with luxury brands. Their expertise and know-how enable them to propose design concepts that are both accomplished and avant-garde, while taking industrial constraints into account.

As a complete studio, they take charge of the entire watch product environment, including cases and packaging. They also pay particular attention to the technological and aesthetic aspects of these elements, in order to create a coherent, high-quality overall experience.

The case crafters - AB Concept
Aurélien Bouchet

Aurélien Bouchet, the visionary founder of AB Concept, brings unparalleled expertise in the art of case design. Specializing in the creation of exceptional timepiece cases, AB Concept is renowned for its meticulous attention to detail and its commitment to using the highest quality materials. Each case is a masterpiece of precision, crafted with advanced techniques that ensure both robustness and sophistication.

AB Concept's use of rose gold and other precious metals, combined with artisanal craftsmanship, ensures that every piece not only captivates with its immediate desirability but also withstands the test of time. The collaboration between BREVA GENEVE and AB Concept represents a perfect fusion of innovation and tradition, with every case reflecting a commitment to enduring beauty and excellence.

The dial artisans
Cadranor

Cadranor is renowned for its exceptional expertise in dial manufacturing, distinguished by a commitment to creating flawlessly finished surfaces, delicate textures, and finishes that capture light in a spectacular way. Each dial is the result of meticulous craftsmanship, designed to provide optimal readability while incorporating refined aesthetic elements. Cadranor’s dedication to precision and beauty ensures that every dial not only enhances the functionality of the timepiece but also elevates its visual appeal, making it a true work of art.

The strap artisans
Cinturini

The leather straps, crafted by Cinturini di Arignano in the countryside near Turin, Italy, are the result of exceptional craftsmanship. Each piece is meticulously hand-finished, made from the finest quality leathers and combined with traditional stitching techniques. These straps guarantee comfort, ergonomics, and durability, offering not only a luxurious feel but also long-lasting wearability. Cinturini di Arignano’s dedication to quality ensures that every strap enhances the overall elegance and functionality of the timepiece.

The hands sculptors
GMG Composants

The hands, crafted by GMG Composants, reflect exceptional know-how and precision. The meticulous design ensures a perfect balance between aesthetics and functionality. Each hand is finely worked, adding a sense of fluidity and lightness to the overall watch design. Their elegance enhances the timepiece’s visual appeal while maintaining optimal readability, embodying the perfect harmony of art and engineering.